Five tech trends of the beauty industry

Five tech trends of the beauty industry
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Notice: most content and images are from BBC News!

“Women have had the same beauty concerns for 30 to 40 years, but technology has created a more demanding consumer,” explains Guive Balooch, global vice president of L’Oreal’s Technology Incubator. So what are the main tech trends? There are Five tech trends of the beauty industry

1. Personalization and AI

Personalisation and AI

L’Oreal subsidiary Lancome has come up with a custom-made foundation machine called Le Teint Particulier, which promises to find the “exact match” for your skin using AI.

Lancome’s consultants first work out your facial skin tone using a handheld colorimeter – a type of digital scanner. The results are then run through a computer, which uses a proprietary algorithm to choose from 20,000 different shades. Finally, the computer’s findings are sent to a machine that mixes the foundation for you, there and then in the shop.

2. Virtual ‘try on’ apps

Virtual 'try on' apps

As we do more of our shopping online beauty brands are increasingly using augmented reality (AR) to enhance the experience. Improvements in image recognition and face tracking tech are making these digital overlays more accurate.

Take Sephora’s Virtual Artist, which lets customers virtually try on thousands of shades of lipstick and eyeshadow through their smartphones or at kiosks in stores. The app works by measuring where your lips and eyes are in real time, then tracking those facial feature points so it knows where to put the cosmetics. It can also walk you through make-up tutorials digitally, and color match shades to your skin.

3. Smart skincare tools

The HiMirror, a “smart mirror” made by Taiwan’s New Kinpo Group, does just this. It takes a photo of your face every time you log in and scans it for wrinkles, red spots, pores, fine lines, and brightness levels. It then rates these factors from “good” to “poor”, and sends you personalized tips and product recommendations.

4. Printed make up

Printed make up

Take the Opté wand from Proctor and Gamble (P&G), a make-up printer unveiled at this year’s Consumer Electronics Show in Las Vegas. The wand scans the skin and precisely applies tiny amounts of make-up to hide age spots, burst blood vessels and other blemishes.

Its tiny built-in camera takes 200 frames per second, while a microprocessor analyses this data to differentiate between light and dark areas. A micro printer then applies the foundation to your skin. P&G, which hopes to launch the product by 2020, says the printer’s precision means it needs relatively little serum, so people’s make-up bills should drop.

This product has the same effect as New Radio Frequency Facial Wrinkle Removal Eye Massager which is sold on Lukelady.

5. 3D or ‘e-make-up’

One artist at the forefront of the trend is Parisian Ines Marzat, known online as Ines Alpha, whose creations have adorned pictures of artists, musicians and models on Instagram. She has also made a series of filters anyone can download for Snapchat.

 

View this post on Instagram

 

A post shared by ines alpha (@ines.alpha) on

The goal is to make photos and videos more shareable online, and many of her digital make-up creations have gone viral. “It could change color, it could be 3D or iridescent – things that would not be possible in real life,” explains Vogue’s Ms McDowell.

“It plays into this idea of everyone having a digital twin online, and allowing you to be playful with that.”

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